For a life less ordinary – Siemens Home

Here’s the story of how we revived the Siemens Home Appliances brand with a bold strategy, humour, and wild white goods photography. Fun fact: the campaign started in the Netherlands, where dealers had almost forgotten about Siemens washing machines. A couple of months later, Siemens Home had become the market leader. Good job, everybody.

Agency: Heimat Hamburg

Client: Siemens Home

Role: creative strategy, creative direction, concept, copy, project lead

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