A Live Play on Facebook – Maxim Gorki Theatre
Here’s the story of “Effie Briest” – and of how we made it possible to perform a classic German play on Facebook one week before the live premiere. The theatre got great coverage in both general and theatre-specific press – and the campaign picked up a clutch of prestigious awards (Cannes Lions, ADC Germany, ADC Europe, NYF, Euro Effie).
The case
The edited live recording of the Maxim Gorki live play on Facebook.
Agency: Jung von Matt / Spree
Client: Maxim Gorki Theatre
Role: concept, copy, execution, “stage director”