Freedom of press – iKiosk
Here’s the story of how we promoted a magazine subscription app via a strong visual – and managed to piss off a right-wing demonstration into the bargain! The headline campaign won at ADC Germany.
To make sense of this, it helps to know that the German expression “Lügenpresse” (lying press) was used in Nazi Germany in the 30s to discredit independent journalism and is now a popular battle cry among right-wingers, nazis, conspiracy theorists, and other scum.
“The whole lying press in one hand.” We drove this mobile billboard right into the centre of a right-wing demonstration. The irony...
Agency: Jung von Matt / Spree
Client: iKiosk
Role: strategy/concept, creative direction, project and team Lead