The Crew – BMW M Performance Parts
A very social first campaign in which we reached out to BMW drivers crazy about M Performance Parts. We met truly amazing people, let them tell their stories, show off their precious vehicles and I - I got a surprisingly humbling experience along the ride.
Then “The Crew” traveled overseas to meet Ron:
And, if I may, my humble directing debut:
Agency: monks /The Marcom Engine
Client: BMW / BMW aftersales
Role: executive creative director