Make it Real – BMW iX2 feat Lil Miquela

See how virtual influencer Lil Miquela and the BMW iX2 discover our world and fall in love with it. Beautiful storytelling, beautiful craft, beautiful team behind it. Truly rewarding not only because of the awards: CLIO, EPICA, Webby, Lovie …

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Agency: monks /The Marcom Engine

Client: BMW

Role: executive creative director

Extra Credit: Mario Zaradic, Tomic Lee

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