futurerecord.ai – BMW @ tomorrowland
We got the simple and awesome briefing by BMW to create something experimental with music and artificial intelligence for the 2023 edition of tomorrowland – the insane (!) techno experience/festival in Belgium with 400.000 visitors. So, for our European markets focussing on but only Belgium, The Netherlands and Germany we created the future record. Have a look and listen!
Agency: monks /The Marcom Engine
Client: BMW Region Europe
Role: executive creative director