Early work – Mercedes-Benz
Here’s the story of some traditional campaign work with a pinch of digital excellence: The E-Class campaign with a pretty cool webspecial (remember webspecials?), where you could experience safety features with the control elements of your browser, for example scrolling left and right to highlight side assist, or clicking away spam to let attention assist kick in.
And some headline work for the Mercedes SL 63 AMG.
(childhood-dreams. Uncensored. // The world’s most beautiful body of sound.)
Agency: Jung von Matt (Alster & Spree)
Client: Mercedes-Benz
Role: concept, copy, project lead (for E-Class)