The next ID – Volkswagen
Here’s the story of how to speak with light. In order to tease the next ID, we teamed up with Paris light artists NONOTAK studio to showcase the car in a custom-made light cube. A very cool piece of content work to prepare the world for the next ID – which of course became the ID.4.


Agency: Voltage // DDB Berlin
Client: Volkswagen
Role: strategy/concept, creative direction, project and team lead