Electro Girl – Volkswagen ID.4

Here’s the story of a new kind of superhero and her vehicle of choice: the all-electric ID.4.

Electro Girl snatched more than 1.5m views on Volkswagen’s UK YouTube channel and became the company’s #1 brand awareness asset (according to google data). Bold, fun, human, digital – Electro Girl marked the next step in storytelling for this legendary client.

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Agency: Voltage // DDB Berlin

Client: Volkswagen

Role: strategy/concept, creative direction, project and team lead

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The all-electric ID.4 – Volkswagen