Apparat – Spotify
Here’s the story of how Berlin techno artist Apparat challenged us with a highly conceptual and innovative album. We chose two equally “arty” locations to promote it: a gallery and a planetarium.
We created a printer with a very simple ai-controlled visual interface that reacts to the music of the album, so you can print your super unique apparat artwork, of course limited edition: the Apparat apparatus. And then, let’s have a listening session in a planetarium with crazy adaptive visuals. Trippy.
Agency: VCCP Berlin
Client: Spotify
Role: creative direction, copy, project and team lead