Apparat – Spotify

Here’s the story of how Berlin techno artist Apparat challenged us with a highly conceptual and innovative album. We chose two equally “arty” locations to promote it: a gallery and a planetarium.

We created a printer with a very simple ai-controlled visual interface that reacts to the music of the album, so you can print your super unique apparat artwork, of course limited edition: the Apparat apparatus. And then, let’s have a listening session in a planetarium with crazy adaptive visuals. Trippy.

DSC09143 ©bastimowka.jpg

Agency: VCCP Berlin

Client: Spotify

Role: creative direction, copy, project and team lead

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Various – Spotify