Sheep flights – Kayak
Here’s the story of how we introduced Europe to the travel search engine Kayak. With sheep. And cardboard. Alongside the film, we had a lot of fun with .gifs, browsers, banners, and digital OOH. The r&d for this one was extra. Enjoy.
Agency: Jung von Matt / Spree
Client: Kayak
Role: copy, additional concept, project lead