Built to be wild – Mercedes-AMG
Here’s the story of a true free-spirit and legendary icon. And of Peter Fonda (R.I.P). I co-wrote this script for the Mercedes-AMG GT Roadster Super Bowl Commercial. The ad pays homage to Easy Rider, features the original song by Steppenwolf, and was directed by the Coen Brothers. I kid you not.
Agency: antoni_garage
Client: Mercedes-Benz
Role: script writing, copy